Nordstrom ads feature models with impairments

It's difficult to find models with impairments in advertisements for the beauty and fashion industry unless you look in the Nordstrom catalogue. The company has been using models with handicaps and continues the tradition in its yearly July catalogue, which kicks off the upscale retailer's largest event of the year with preview reductions of new fashions for autumn. The Nordstrom catalog of this summer includes among others a woman in a wheelchair modeling boots and a guy Nike running shoes. Hiring professional models with handicaps has become so much a part of the Seattle-based company's DNA that its frequent customers may not even comprehend how unusual it is. Nordstrom, Meg included, has bee womens red nike blazers. a longstanding assistant of impairment inclusion not only in their advertising but also in employment and accessibility within their shops and is a leader. The clothing that Nordstrom models wear is just not adapted at all. The model has another on his prosthetic device and one. The model has short spiky hair within her ensemble, which includes a dark leather jacket combined with the featured sale item, short boots with a buckled strap's punk look.mens red nike blazers. Nordstrom spokeswoman Tara Darrow said using the models is really around representing the customers and communities we serve. We serve diverse customers, and it is an opportunity for them to see themselves when they are looking through the book or online. ... We go out and talk about it or don't promote it. We merely think themselves look fantastic. cheap nike blazers. O'Connell said the promotion and retail industries may be in terms of including versions with impairments. Meg noted that Diesel and H&M have also recently featured models with handicaps, while Swiffer recently featured a Duracell advertising and an amputee celebrity used a deaf football player. O'Connell said folks with disabilities represent a significant marketing opportunity, with companies that understand this will have an advantage, and $225 billion in discretionary spending.