28/07/2014 16:36
HE JOINS THE STARTUP MARK ONE tODAY.
Last last year, Jason Mayden--global design manager for Nike's Jordan brand--was prepping his ch cheap nike blazers for women.ldren for bed using an homage to the famed Chicago Bulls chant ("What time can it be? Jammy time!") when his 10-year-old son's forlorn expression captured his focus.
"My son got from the shower. "I asked him why . . nike blazer pink.. he said, 'I don't love who I am.'"
Mayden realized he'd never understood the psychological effect that obesity could have on a kid. He left Nike, he says, because it was "the natural alternative that any dad would make," to devote himself to uncovering the cause for his son's accelerated weight gain. Himself needed to comprehend why, though he had thought a healthful lifestyle was living, his son was having difficulty breathing and sleeping. Himself analyzed nutrition, genetics, GMO food products, and the way families were eating. The offender Mayden stages to now, after visiting with several doctors diagnosed, was his son's collection of food allergies and intolerances.
Six months later, Mayden determined to return to work. Ready to accept a virtually done deal with a private equity firm, he got a text message at a brand new product studio called Mark One from Nic Barnes, the vice president of marketing. The firm was working on a new product called the Vessyl, a cup capable of automatically monitoring what someone is drinking. "Himself took that as a signal," Mayden says.
Today, Mayden is joining Mark One as the company's first vice president of layout. Having performed every conceivable layout function in his 13 years at Nike--from drafting emblems for Nike's roster of renowned sportsmen, to managing Nike's digital platform, Nike , to truly designing shoes--Mayden will want all those skills now, as his goal is to turn the Vessyl into a worldwide brand.
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The Vessyl will be released some time in 2015 and has $1 million in presales (or 10,000 cups).
At this time, Vessyl's layout is a tough sell. The cup has a faceted finish, a substantial departure from the organic curves and smooth, inviting finish of conventional glass and ceramic food ware and LEDs. It will seem peculiar to many. I believe the Vessyl is a trendy piece of technology, grounded in an user experience that's core to the manner we eat, but I can not envision it in the pages of a Crate & Barrel catalog, and that's a difficulty.
And it wouldn't hurt if our napkin rings were complemented by it , either.
