28/07/2014 16:40
JASON MAYDEN Q womens red nike blazers.IT HIS JOB AS A TOP NIKE DESIGNER AFTER A HEARTBREAKING DIALOG WITH HIS SON. HE JOINS THE STARTUP MARK ONE tODAY.
Last last year, Jason Mayden--global design manager for Nike's Jordan brand--was prepping his kids for bed with the homage to the famous Chicago Bulls chant ("What time could it be? Jammy time!") when his 10-year old son's forlorn expression grabbed his attention.
"My son got out from the shower. My Son was getting dressed, staring at himself in the mirror. H red nike blazers for women.s son said, 'I don't love who I am.'"
Mayden understood he'd never understood the mental effect that obesity could have on a kid. He left Nike, he says, because it was "the natural choice that any dad would make," to give himself to uncovering the cause for his son's accelerated weight gain. He wanted to comprehend why, though he had believed his family was living a healthful lifestyle, his son was having trouble breathing and sleeping. Himself studied GMO food products, nutrition, genetics, and the manner families were eating. The culprit Mayden stages to today, diagnosed after seeing several physicians, was his son's collection of intolerances and food allergies.
Six months later, Mayden decided to return to work. Prepared to accept an almost done deal he got a tex nike blazers cheap. message from Nic Barnes, the vice president of marketing at a fresh product studio. The firm was working on a new product called the Vessyl, a cup capable of automatically monitoring what someone is drinking. "Himself took that as a hint," Mayden says.
Today, Mayden is joining Mark One as its first vice president of design. Having performed every conceivable design function in his 13 years at Nike--from drafting emblems for Nike's roster of famed sportsmen, to overseeing Nike's digital platform, Nike , to actually designing shoes--Mayden will desire all those abilities now, as his purpose is to turn the Vessyl into a global brand.
Designed by Yves Behar's Fuseproject, the Vessyl will be released some time in 2015 and already has (or 10,000 cups priced at). Its conceit is straightforward: While tracking what you eat is a monotonous and guilt-ridden encounter, Vessyl has a borderline sci-fi skill to mechanically record the calories, sugar, and protein we have in liquid form and send the results to your own iPhone--an encounter that fitness and wellness platforms like the Jawbone Up, another Behar-designed endeavor, are trying to automate too.
Today, Vessyl's layout is a tough sell. The cup has a faceted finish, an important departure from smooth and the organic curves, asking finish of conventional glass and ceramic food ware and LEDs. It's going to appear peculiar to many outside the Silicon Valley bubble. That's a difficulty, although The shower believe the Vessyl is a cool piece of technology, grounded in an user experience that is core to the manner we already eat, but I can't envision this in the pages of a Crate & Barrel catalog.
Mayden alludes to the firm's "exciting pipeline and roadmap" of products--what the shower envision to contain plates and even utensils (pretty much anything you already eat with that could be capable of quantifying your consumption). And it wouldn't hurt if our napkin rings were complemented by it , either.
